http://kimmdesign.com Web Sites, Graphic Design & Marketing Wed, 22 Feb 2012 21:22:37 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://kimmdesign.com/http:/kimmdesign.com/name?utm_source=rss&utm_medium=rss&utm_campaign=a-good-logo-design-is-poetry http://kimmdesign.com/http:/kimmdesign.com/name#comments Tue, 26 Jul 2011 18:41:44 +0000 admin http://kimmdesign.com/?p=240 Continue reading →]]> A good logo design is like poetry. It sounds pretentious, but, believe me, a logo that works needs to have what I call “whimsy”. A certain extra flare that makes the whole thing come together and look sophisticated. Your logo needs to represent the essence of your company and, therefore, must convince us that it is an almost “spiritual” projection of all the best qualities that your business or service provides.

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